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This web page states the following, "Make your mark on the web." We saw that the web site stated " They represent our individuality and our life experiences." It also said " We believe these experiences should be shared. Provides a place for tattoo artists, tattoo lovers, and tattoo aficionados to connect and call home. Uniregistry is the official registry for ." The header had .tattoo as the highest ranking optimized keyword. It is followed by dot tattoo, tattoo, and Uniregistry which isn't as ranked as highly as .tattoo. The next words nic.tattoo uses is gtld. tld was included and could not be understood by search engines.